Search marketing, paid and organic
An SEM agency in Singapore that plans paid and organic search as one channel — so you stop bidding on terms you already own.
Paid Media, Managed End-To-End
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Ad campaigns for real clients
From $200k to $335k a month in booked covers
A Singapore fine-dining group we work with, January to May 2026. Reservation revenue tracked through their booking platforms — 67% growth in five months, with monthly covers up from 1,787 to 3,864.
Cost per lead better than 99% of education agencies in Singapore
Two live months of parent enquiries for an education client — 111 conversations at $9.17 each and 75 form leads at $10.55 each. Straight from Meta Ads Manager, unedited.
SEM Agency
One search strategy, two budgets
Most businesses run SEO and paid search through different suppliers who never speak. The result is duplicated spend on terms you already rank for, and silence on terms you never will.
Keyword & Intent Mapping
Every commercial term in your category sorted by intent and by whether paid, organic or both is the cheaper route to the click.
Paid And Organic Planned Together
We hand high-intent terms you cannot rank for to paid, and pull back paid spend on terms where you already hold position one. That single exercise often frees meaningful budget.
Bid Strategy By Value
Bids set against what a lead is worth to your business, not against a flat target. Terms that bring $5,000 customers should not share a bid with terms that bring enquiries.
Landing Page Conversion
The cheapest performance gain is usually on the page, not in the auction. We build and test the pages the traffic lands on.
Search engine marketing in Singapore
What is the difference between SEM and SEO?
SEO is the organic side — earning rankings. SEM is usually used to mean the whole of search marketing, paid and organic together, though many agencies use it as a synonym for paid search. We treat it as both, deliberately.
Why run SEM rather than just Google Ads?
Because the auction is only half the picture. If you are paying for clicks on terms you already rank first for, you are buying traffic you had for free. That only becomes visible when someone looks at both sides at once.
How do you report on SEM?
Fortnightly check-ins and a monthly report covering paid and organic in one view — impressions and rankings where relevant, but leading with cost per qualified lead and revenue attributed to search.
Ready to own search?
Book a free consultation.
Get in Touch