HEALTH & MEDICAL · CASE STUDY

A clinic group that stopped relying on walk-ins

A multi-location Singapore clinic group wanted more patients without stepping outside MOH and SMC advertising rules. We built compliant demand that holds up under scrutiny.

Doctor consulting with a patient in a bright clinic room

+180%

MONTHLY ENQUIRIES

NEW PATIENT APPOINTMENTS

NEW LOCATIONS OPENED

THE CHALLENGE

Patient volume depended on foot traffic and a handful of long-standing referrals. Previous agencies had proposed testimonial campaigns and discount offers — both non-starters for a licensed practice here — so marketing had stalled entirely while newer clinics nearby took the online searches.

WHAT WE DID

Planned every campaign against the Healthcare Services Act, MOH advertising requirements and the SMC Ethical Code, with clinical sign-off before anything published.

Rebuilt the website around conditions and services patients search for, with accurate registered titles and qualifications throughout.

Won local search for each clinic location, including Google Business Profiles and map-pack visibility.

Ran carefully-worded search campaigns focused on access and expertise rather than price or outcome promises.

Set up enquiry, chat and review workflows that protect patient confidentiality and satisfy PDPA.

Marketing Consultation SEO Lead Generation Website Design

THE OUTCOME

Monthly enquiries rose 180% and new patient appointments tripled, entirely through channels the group can defend to a regulator. The additional volume supported two new locations.

Found first in local search

Therapist guiding a patient through a rehabilitation exercise

Enquiries the front desk can handle

Clinic waiting area with seating and planting

A patient experience worth marketing

Client named withheld at their request. Figures are drawn from the client's own reporting over the engagement period.

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