EDUCATION · CASE STUDY

10 to 75 centres

A Singapore enrichment and student care group came to us as a well-regarded premium brand with a local reputation. Today it is the leading name in its category and a franchise powerhouse.

Teacher working one-to-one with a young student

10 to 75

CENTRES ISLANDWIDE

10,000+

LEADS PER YEAR

BRAND IN ITS CATEGORY

THE CHALLENGE

The programme was excellent and parents who found it stayed for years — but almost every new enrolment came from word of mouth. Each centre was left to fill its own classes, enquiries arrived through personal phone numbers and were lost, and the brand was invisible to the parents searching online every evening. Expansion was being held back by a marketing problem, not a product one.

WHAT WE DID

Built one enquiry engine for the whole group: a single funnel that captures a parent’s interest and routes it instantly to the nearest centre with availability.

Created a location page for every centre, optimised for the way parents actually search — by neighbourhood, by level, by programme.

Ran always-on search and Meta campaigns tuned to enrolment intake periods, with creative refreshed for each term.

Published content answering the questions parents ask before they enquire, which also made the brand the one search engines cite for its category.

Layered in franchise-recruitment campaigns once demand outgrew the existing centres.

SEO Lead Generation Social Media Marketing Website Design

THE OUTCOME

The group now generates more than 10,000 enquiries a year and has grown from 10 centres to 75. It moved from a premium local name to the country’s leading brand in its category, and the enquiry volume is what made the franchise model work — new franchisees join a system that already delivers them parents.

Centres that look the part online

Every centre found in local search

Enrolment enquiries, every week

Client named withheld at their request. Figures are drawn from the client's own reporting over the engagement period.

THE NUMBERS

Cost per lead better than 99% of education agencies in Singapore

Two live months of parent enquiries for an education client — 111 conversations at $9.17 each and 75 form leads at $10.55 each. Straight from Meta Ads Manager, unedited.

Meta Ads Manager: 111 messaging conversations started at $9.17 each — 111 parent conversations · $9.17 per conversation

Meta Ads Manager: 75 form leads at $10.55 each — 75 form leads · $10.55 per lead

Want an enquiry engine like this?

Book a free consultation and we'll map the same approach to your business.

Get in Touch