Marketing for clinics and practices that respects your industry's standards, and turns searches into patients.
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Healthcare advertising in Singapore is regulated. Clinics and practices here market under the Healthcare Services Act and MOH's advertising requirements, and registered doctors are additionally bound by the SMC Ethical Code and Ethical Guidelines. Most agencies write copy first and find out later. We plan around the rules from the first draft, so your campaigns never put your licence or your reputation at risk.
Patient testimonials and "best", "safest" or "number one" style claims are off the table. We build credibility instead through clear information, credentials, and genuinely useful content.
Discounting and incentive-led offers are tightly restricted for medical services. We structure campaigns around access, expertise and outcomes rather than price promotions.
Practitioner names, registered titles, specialties and recognised qualifications are stated exactly as registered — on your website, your profiles and every ad.
Treatment descriptions, before-and-after imagery and outcome statements are reviewed with your clinical lead before anything goes live, and we keep a record of what was approved.
Enquiry forms, chat, review responses and remarketing are all set up with PDPA and patient confidentiality in mind — no patient detail used as marketing material.
Nothing publishes without your review. You see copy, creative and landing pages before launch, and you hold final approval.
This is how we work, not legal advice. Requirements are updated from time to time, so we check the current MOH and SMC guidance for your specific services at the start of every engagement.
A multi-location clinic group tripled new patient appointments using only channels it can defend to a regulator — planned against the Healthcare Services Act, MOH requirements and the SMC Ethical Code.
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